At Zeidman's we don’t just specialize watch and jewelry sales, we also provide an array of services to help maintain the longevity of your collection. These services include watch and jewelry polishing and overhauls, as well as repairs. When dealing with expensive pieces, such as Rolex, Audemars Piguet, etc., providing the proper maintenance to a watch and/or a piece of jewelry over time is essential in order to protect your investment. That is why we only use qualified service personnel that have decades of experience. Not only can they maximize the life of your luxury item, they can also do so for a fraction of the cost. Customization work on watches and jewelry is also provided using an extremely high level of craftsmanship.


A Rolex or any other quality mechanical watch is just like a high performance car; it will succumb to poor maintenance over time.

That is why it is of utmost importance to perform a complete overhaul of a luxury timepiece periodically. How often you ask? Our certified watchmaker recommends quality watches like Rolex be overhauled every 3 to 3 1/2 years. A lot of customers ignore this advice and pay the price eventually. Most customers also don’t have the slightest idea of the actual work that goes behind an actual overhaul.

What exactly should a proper overhaul entail?

  • Initially, the watch must be completely and methodically disassembled, piece by piece. To give you an example of the extent of this process, please look at the picture shown of a disassembled Rolex Day-Date during the overhaul process. All of the watch parts are then cleaned ultrasonically and degreased. Each piece is then inspected to make sure that excessive wear does not exist, which would require replacement. The seals on the back of the case and crystal are then replaced with genuine parts. The same is true for the crown gasket.
  • A Rolex requires different types of lubricants. During reassembly, we make sure that the correct and highest quality lubricants and oils are used to lubricate all moving parts for the maximum protection of your watch.
  • Before the overhaul is complete, the watch undergoes high standard testing to ensure proper functionality and accuracy, as well as water resistance


The recommended overhaul process will extend the life of your treasured timepiece for generations to come.


Due to everyday use, a high end watch tends to lose its like-new luster and shine over time. Scratches and scuff marks will also develop on the case and band.

The correct re-polishing of the watch can restore it to that same look it had when it was first purchased. To attain such a result, the polishing should be carried out only by a certified watchmaker with great skill and experience.

The process itself is a tedious one, and most watch owners do not know the amount of work it involves. Not only must the movement of the watch be removed from the case itself, but the band must also be taken apart, link by link, screw by screw, to make sure that the work is properly done.